Cove AgencyYour insurance marketing department.
Senior strategy. A connected team. Work that gets done. Cove Agency brings all five marketing disciplines together to help independent P&C agencies grow—without building a department in-house.
- P&C
- SpecializedBuilt for independent insurance agencies.
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- ConnectedMarketing disciplines. One accountable team.
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- Ways to startAn ongoing team or a focused project.
What Cove Agency is
Not another vendor. Your marketing team.
Your agency has producers to support, renewals to protect and a business to grow. But hiring a marketing leader, strategist, designer, writer and digital specialist may not make sense yet.
So marketing falls to the owner, an admin, a website company and a handful of disconnected vendors. Cove Agency replaces that patchwork with one plan, one accountable team and one clear view of what is working. Not a freelancer, a generic digital agency or a lead vendor—a partner in your corner.
The experience behind Cove Agency
Built at enterprise scale. Reimagined for your agency.
Founder David Shanahan brings years of helping lead outsourced marketing engagements for major insurance and healthcare organizations. Cove Agency takes the capabilities and lessons from that work and makes them accessible to independent insurance businesses that cannot justify building a full marketing department internally.
The story behind Cove AgencyTwo ways to work with Cove Agency
Start focused. Grow into a team.
Your ongoing marketing department
Essential, Growth and Embedded retainers match the amount of your marketing function we manage, from an always-on foundation to senior growth direction and robust execution. Each has defined monthly production capacity.
- Cove Agency Essential
- $5,000 / month
- Cove Agency Growth
- $10,000 / month
- Cove Agency Embedded
- $15,000 / month
One project. A clear starting point.
A growth plan, cross-sell campaign, producer kit or brand refresh. Buy the work you need now, then build a broader relationship when the fit is right.
Curated projects start at $3,000. All prices are in USD.
Compare retainers & projectsCapabilities
Five disciplines. One connected marketing engine.
Marketing strategy
Positioning, niche selection, messaging and a quarter-by-quarter growth plan led by senior strategists.
Brand & creative
Identity, websites, collateral and campaign creative that reads as credible to carriers and clients alike.
Digital marketing
SEO, paid search and social, email and content programs built around real insurance buying cycles.
Sales enablement
Producer-ready decks, one-pagers, proposal systems and outbound sequences that shorten the sale.
AI marketing operations
AI-assisted content pipelines, CRM automation and reporting so a small team produces at enterprise scale.
Measurement
Pipeline dashboards tied to premium and policy growth — not vanity impressions.
Why specialization matters
Insurance expertise first. AI-powered execution behind it.
Compliance review, carrier relationships, commercial versus personal lines, producer incentives, renewal seasonality, referral partners — none of it is intuitive from the outside. Cove Agency starts there. Senior people lead the strategy and review the work; AI supports research, production and reporting so more time goes into your growth.
- We write for commercial lines buyers, not for generic B2B personas.
- We understand what marketing can and cannot claim in a regulated category.
- We build campaigns around renewal cycles, X-dates and referral partner networks.
- We measure pipeline, cross-sell, retention and premium—not clicks alone.
Start with the right scope
An ongoing team or one focused project?
Tell us what your agency needs. We can scope a Growth Audit, a specific project or the right level of ongoing support—without asking you to buy a full marketing department on day one.